The brand’s models reflect their influence drawn from its founders’ family profession of printing, inspirations from books being an essential product of a print house and the emotive message given by a book to its reader, in addition to the perfectly synchronised mechanics of printing machines. The brand reflects this emotion down to the finest details of its products, from the geometric metal accessories inspired by particular mechanical parts of printing presses to the smiley emoji rivet caps symbolizing the excitement of completing a book.